I just spent a long weekend with family in Gatlinburg, TN. It is very nice, Scenic, Appalachian mountain region, as we often visit. However, it is no secret that this is the type of tourist places. There are literally hundreds of small shops selling food, candy, drinks and all within a 1 mile walk – and many marketing lessons to be learned by anyone willing to reveal them.
Free Roasted Pecans?
For example, the guy selling roasted pecans with a sign reading “Free Samples”. Not only did he have a sign which said: “Free samples”, but he waited to make eye contact with you and said: “Why do not you try one – they are free.” And not only that, he tells his children, as they taste a cake with nuts, try “. Thus, we tried some. And guess who was buying a bag? Well, this is an obvious example of free work strategy. And I can not say exactly why, in each case. But in my case – I have no risk way to see if I even wanted them before I bought. After some pecans for free (and he was generous with samples), I felt almost obliged to buy something from him. This is a strategy I think it could be applied to the lawn care industry – with a few pointers.
What does this have to do with lawn care?
First, what product will be a free sample? Of course, being in the lawn care industry, you probably do not have a physical product (but if you do, it can only win a ticket to some new customers.) In this type of business – services – free consultations can be equated to the free strategy sample payday loans no credit check.